We all like to think that every day will bring us “business as usual” unless we are lucky and have something great happen, like acquiring a big new account, or finding out that your monthly sales are through the roof. Life, however, isn’t always like that. One part of “business as usual” should be making efforts to make your business resilient to situations in which your business is threatened or going through a rough patch. Business continuity is a very important role that needs to be filled in every company, no matter the size. Ensuring that your end product or service remains unaltered, even in the face of difficulties, takes careful planning and training.
Here are some things you should take into consideration to protect your company from threats to its operation and reputation, as well as ways to bounce back once you are “down”:
Threats come in all different forms, shapes, and sizes. From negative reviews left online, to a burst pipe in your office, a major power outage, or having your computer just “die”, there are so many more risks out there today than before. Thankfully, solutions have evolved for many of them, from remote security cameras, backup generators, to express post shipping. Investing in security for your team and assets, both physically and digitally is worth every penny, as having issues with it later can be devastating for your company. Install a cloud based email spam filter in your firm to protect yourself from spammers and hackers, and double up on those access point cards and cameras!
Consider Your Threats
Knowing what your threats are, how probable they are, and how destructive they would potentially be if they occurred, can help you plan your strategy for business continuity. Create a list of what you need and rely on to operate successfully, from employee attendance to relying on affordable rent in your city. There’s so much to consider but it’s good to be aware of what contributes to your success as well as what could lead to its failure, which brings us to our next point:
Put a Plan on Paper
Now that you have gone through all the risks you can think of, it’s time to go through each scenario and think about how to optimally deal with them. If that means asking a friendly business for potential backup space if anything was to happen to your facility or finding a way for your employees to work from home if the weather was extremely bad, knowing how to react not only makes you set yourself up for success, but avoids unnecessary panic and indecisiveness. For situations you can’t predict, make a clear chain of command that gives roles to important members of your team and specifies who makes the calls and how they are communicated.
Train Your Team
It’s not enough for your plans to simply exist somewhere. Take your business continuity work and put it to the test. Plan training sessions, exercises, and tests to instill the importance of emergency preparedness as well as make your team’s reactions second nature. No one should be looking for the manual for day-to-day emergencies, while knowing where to look for guidance during something major is always a step in the right direction.
We live in a culture in which we see bad things happen to other people and we just assume, “it won’t happen to me.” This false sense of security can make us vulnerable to the many threats and risks out there in the world. Set your company up for success by investing in business continuity and increasing your resilience to the turbulence of the world.