For many businesses in today’s increasingly global world, professional translation is the key to success. This is especially true of companies that primarily operate in a bilingual area where sizeable populations of multiple language groups are present or local law requires that services be provided in multiple languages. If you don’t speak the secondary language, however, you’ll need to enlist the help of a translation services team. How can you have confidence in your selection? Here are a few keys to guide your decision.
As with any other business service, it is important that your translation services team has the right background for the job. This starts with proper licences and certifications — in Canada and many other countries, there are specific certification standards for translation companies. These certification standards indicate a set level of quality in the work provided.
Of course, this is far from the only professional credential you should look for. It’s always a good idea to see how long a particular provider has been in business. It also doesn’t hurt to ask for testimonials or check third-party reviews, which will give you a better idea of the quality of service.
It’s one thing to get a linguistically accurate translation. It’s quite another to get one that also accounts for the unique cultural aspects of the area you’re trying to reach. Cultural influences can cause slang and even everyday phrases to vary in meaning from place to place.
You need to work with a team that has translators rooted in the local culture so you can avoid embarrassing translation “errors” that could be perfectly acceptable in another location. For best results, look for a translation company that uses local translators.
Budget & Availability
Whether you need to finalize a marketing campaign or introduce a new page on your website, businesses frequently operate with tight budgets and tighter deadlines. Make sure that your translation provider has the resources necessary to handle your important tasks when a quick turnaround is needed. Of course, you should also make sure that a provider’s services fit your budget! By asking questions and doing your research in advance, you’ll be able to ensure a cost-effective solution for your business.
By taking these essential factors into consideration, you’ll be able to find a translation services provider who will help you reach your business goals. As you deliver quality content in your target audience’s native language, you’ll be better able to make an engaging sales pitch.